by Jeff Slater | Dec 7, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
When a business starts with the simple premise, how can I help feed 200 million hungry children, it gets my attention. Most foodpreneurs start out thinking, how I can make a lot of money. But when motivation to solve a problem drives a business, the “WHY” matters....
by Jeff Slater | Dec 2, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Everyone tells Mary that her cheesecake is so good, she should sell it to the local neighborhood gourmet specialty store. Paul makes an unbelievable Bloody Mary with a secret mix that he concocted, and his brother wants him to market it to Trader Joes or the local bar...
by Jeff Slater | Nov 9, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Swiss Water is opening coffee shops in New York City that only serves decaffeinated coffee. I know, you are wondering, what is the point. Right? About 10% of the population prefers decaf over caffeinated coffee, so once again you have a company whose marketing focus...
by Jeff Slater | Sep 28, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
I had the honor, once again to be the host of a marketing conference that Nomacorc sponsors in California. It is called The Exchange. We bring together fascinating thought leaders from the wine industry and retail to speak to a very select audience of wine marketing...
by Jeff Slater | Aug 12, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice
Marketers keep slicing the pie thinner and thinner. Dave Asprey, the guy behind Fat Water, is going to a different end of the spectrum to add weight, wet and wonder to his new product idea. Are You Shocked that FATwater is a thing. Asprey, who is the guy behind...
by Jeff Slater | Jul 15, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
You are late for a meeting in town. You struggle to find a parking spot on the street. You realize you don’t have any change. Then you notice the sign on the window. “We have change for the meters if you need it.” How easy is that? Yet, the default setting for...
