by Jeff Slater | Feb 2, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
If you live in or near the Triangle region of North Carolina, join me at The Triangle Marketing Club Meeting on February 23 at 6:00 PM. This is a FREE EVENT. I’ll be speaking about Ten Simple Lessons to Market Your Brand. It is a privilege to be asked to...
by Jeff Slater | Jan 29, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Did you know that McDonald’s buys 5% of all the eggs produced in the United States? Considering that they sell so many McMuffins, you would think that they would have listened to their customers who for years ask them to extend the hours of breakfast at their stores....
by Jeff Slater | Jan 20, 2016 | Advertising, Foodpreneurs, Interesting Brands
Chipotle announced that they would be closing their stores on February 8th for one day to train their employees on food safety. They could have spent millions of dollars on paid media, but took the route of action, not advertising. This approach to face their problem...
by Jeff Slater | Jan 11, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
Do you keep asking the same question every day to understand a problem? Tony Xu does. His business, Door Dash is a foodie’s dream – to allow you to get food delivered to your home or office. Think Uber meets restaurants. He worries how to keep the ice cream cold...
by Jeff Slater | Dec 23, 2015 | Foodpreneurs, Marketing Advice, Marketing People
The luggage shop that greets you with a hug isn’t boring. (The owner always asks, “may I give you a hug today to say hello?”) The golf course that organizes a picnic for families once a year on the 18th green isn’t boring. The pet shop that organizes a bus from a...
by Jeff Slater | Dec 16, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice
When marketing is helpful, it changes the dynamic of your relationship with a customer. Instead of saying, “buy this,” you are encouraging them to “learn this.” It is a big difference and may be one of the coming trends in marketing in the next few years. When...
