by Jeff Slater | Jan 20, 2016 | Advertising, Foodpreneurs, Interesting Brands
Chipotle announced that they would be closing their stores on February 8th for one day to train their employees on food safety. They could have spent millions of dollars on paid media, but took the route of action, not advertising. This approach to face their problem...
by Jeff Slater | Jan 11, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
Do you keep asking the same question every day to understand a problem? Tony Xu does. His business, Door Dash is a foodie’s dream – to allow you to get food delivered to your home or office. Think Uber meets restaurants. He worries how to keep the ice cream cold...
by Jeff Slater | Dec 23, 2015 | Foodpreneurs, Marketing Advice, Marketing People
The luggage shop that greets you with a hug isn’t boring. (The owner always asks, “may I give you a hug today to say hello?”) The golf course that organizes a picnic for families once a year on the 18th green isn’t boring. The pet shop that organizes a bus from a...
by Jeff Slater | Dec 16, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice
When marketing is helpful, it changes the dynamic of your relationship with a customer. Instead of saying, “buy this,” you are encouraging them to “learn this.” It is a big difference and may be one of the coming trends in marketing in the next few years. When...
by Jeff Slater | Dec 14, 2015 | Advertising, Foodpreneurs, Marketing People
In 2008, a new CEO took the helm at Bolthouse Farms. Jeffrey Dunn became CCO or Chief Carrot Officer. Bolthouse has almost of century of providing produce to the supermarket shelves of America. Dunn, a twenty-year Coke veteran, saw an opportunity for Bolthouse’s...
by Jeff Slater | Dec 11, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
I didn’t plan on becoming a foodpreneur in the 1970’s. It wasn’t as if I leaped out of bed one morning and decided to make brownies for a living. My wife had started selling homemade brownies to the local stores in Philadelphia. I helped her out while focusing on...
