by Jeff Slater | Mar 28, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Where does a brand live? In the old school analog world, it was created and promoted by marketing people who shouted at you with advertising. They may have decided for you what you would experience, what you might feel and even, how you should behave. The marketers...
by Jeff Slater | Mar 14, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
The groom is Keurig, an innovation that took the world by storm. It built a business based on a simple premise that making one great cup of coffee at a time meant something different within a household. I like a very dark roast; my spouse likes a milder blend. Selling...
by Jeff Slater | Mar 9, 2016 | Foodpreneurs, Marketing Advice, Marketing People
The ideal state for a brand is a blue ocean – a category of one. How wonderful to market with no one as a competitor. Unfortunately, most of us live with competitors. Coke needed Pepsi. McDonald’s needed Burger King. Nike needed Adidas. BMW needs Audi. Don’t...
by Jeff Slater | Feb 15, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Could you wait two years for a knife that is only made for you? Apparently Luke Snyder and David Van Wyk from Bloodroot don’t mind that you have to wait 41 months to buy a knife for $575. They are making it just for your hand. In this world of instant, microwave...
by Jeff Slater | Feb 8, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Koh Ohsedo, the founder of Blanc de Bleu Cuvee Mousseux created a very simple category of one. How could he own one specific occasion with his sparkling beverage? His target was weddings, and his approach was to focus on something blue, in your magical moment. Some...
by Jeff Slater | Feb 3, 2016 | Foodpreneurs, Interesting Brands, Marketing Start Ups
Jars, boxes, and bottles sitting on a grocery shelf have a hard time laughing, crying or sharing emotions. They sit quietly all lined up in a row, tucked away, and waiting for someone to pay attention and to pop them into a shopping cart. These inanimate objects can’t...
