by Jeff Slater | Dec 14, 2015 | Advertising, Foodpreneurs, Marketing People
In 2008, a new CEO took the helm at Bolthouse Farms. Jeffrey Dunn became CCO or Chief Carrot Officer. Bolthouse has almost of century of providing produce to the supermarket shelves of America. Dunn, a twenty-year Coke veteran, saw an opportunity for Bolthouse’s...
by Jeff Slater | Dec 11, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
I didn’t plan on becoming a foodpreneur in the 1970’s. It wasn’t as if I leaped out of bed one morning and decided to make brownies for a living. My wife had started selling homemade brownies to the local stores in Philadelphia. I helped her out while focusing on...
by Jeff Slater | Dec 7, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
When a business starts with the simple premise, how can I help feed 200 million hungry children, it gets my attention. Most foodpreneurs start out thinking, how I can make a lot of money. But when motivation to solve a problem drives a business, the “WHY” matters....
by Jeff Slater | Dec 2, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Everyone tells Mary that her cheesecake is so good, she should sell it to the local neighborhood gourmet specialty store. Paul makes an unbelievable Bloody Mary with a secret mix that he concocted, and his brother wants him to market it to Trader Joes or the local bar...
by Jeff Slater | Nov 9, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Swiss Water is opening coffee shops in New York City that only serves decaffeinated coffee. I know, you are wondering, what is the point. Right? About 10% of the population prefers decaf over caffeinated coffee, so once again you have a company whose marketing focus...
by Jeff Slater | Sep 28, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
I had the honor, once again to be the host of a marketing conference that Nomacorc sponsors in California. It is called The Exchange. We bring together fascinating thought leaders from the wine industry and retail to speak to a very select audience of wine marketing...
