by Jeff Slater | Jun 8, 2016 | Foodpreneurs, Interesting Brands
One of my favorite parlor games is thinking about how someone outside of the industry, might see a different category. Take greeting cards and Hallmark. They sell a product that is organized by occasion. Not by country of origin, by the source of ink, by price or...
by Jeff Slater | Jun 6, 2016 | Foodpreneurs, Marketing Start Ups
Marketing professionals have so many tactics they can deploy. The list seems endless and always changing and evolving. What should I focus on? How can I grow my brand? Where should I invest? A recent client was faced with this dilemma in their start-up food business ....
by Jeff Slater | Jun 3, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice
Where did you get that coffee? I don’t mean Starbucks, Dunkin Donuts or Harris Teeter. But which farm grew the bean. How did they get to your kitchen? Did the farmers who grew these products get a fair price or are all the margin sucked up by importers,...
by Jeff Slater | May 23, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice
A friend who owns a marketing agency is frustrated. He doesn’t like that I think of him as an email expert. His agency has dozens of other competencies, yet I see him as an email guru. Another client I help owns a brand that stands for something that mattered...
by Jeff Slater | Apr 8, 2016 | Foodpreneurs, Marketing People, Marketing Start Ups
Imagine if your wine bottle was connected to the Internet and could tell you the story of the brand? Kuvee, a new startup has solved an interesting problem for consumers who want to open up several different wines at one time, but don’t want the wine to go bad. The...
by Jeff Slater | Apr 1, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
How can you compete with a dozen different egg brands that fill the refrigerated shelves? What are the marketing methods a small business used to crack this market? My local grocer has nine brands that each sells three or four different products making the egg case a...
