by Jeff Slater | Mar 9, 2016 | Foodpreneurs, Marketing Advice, Marketing People
The ideal state for a brand is a blue ocean – a category of one. How wonderful to market with no one as a competitor. Unfortunately, most of us live with competitors. Coke needed Pepsi. McDonald’s needed Burger King. Nike needed Adidas. BMW needs Audi. Don’t...
by Jeff Slater | Feb 15, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Could you wait two years for a knife that is only made for you? Apparently Luke Snyder and David Van Wyk from Bloodroot don’t mind that you have to wait 41 months to buy a knife for $575. They are making it just for your hand. In this world of instant, microwave...
by Jeff Slater | Feb 8, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Koh Ohsedo, the founder of Blanc de Bleu Cuvee Mousseux created a very simple category of one. How could he own one specific occasion with his sparkling beverage? His target was weddings, and his approach was to focus on something blue, in your magical moment. Some...
by Jeff Slater | Feb 3, 2016 | Foodpreneurs, Interesting Brands, Marketing Start Ups
Jars, boxes, and bottles sitting on a grocery shelf have a hard time laughing, crying or sharing emotions. They sit quietly all lined up in a row, tucked away, and waiting for someone to pay attention and to pop them into a shopping cart. These inanimate objects can’t...
by Jeff Slater | Feb 2, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
If you live in or near the Triangle region of North Carolina, join me at The Triangle Marketing Club Meeting on February 23 at 6:00 PM. This is a FREE EVENT. I’ll be speaking about Ten Simple Lessons to Market Your Brand. It is a privilege to be asked to...
by Jeff Slater | Jan 29, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Did you know that McDonald’s buys 5% of all the eggs produced in the United States? Considering that they sell so many McMuffins, you would think that they would have listened to their customers who for years ask them to extend the hours of breakfast at their stores....
