by Jeff Slater | Nov 16, 2025 | Branding Issues, Marketing Advice
Every consultant eventually faces the exact uncomfortable moment. You are producing smart content, showing up consistently on LinkedIn, maybe even hosting a podcast, and yet your calendar remains frustratingly empty. You are not invisible, but you are not converting...
by Jeff Slater | Nov 9, 2025 | Branding Issues, Marketing Advice
I met Steve Mark in the early 1990s when I was the EVP of Marketing for GoodMark Foods, the parent company of Slim Jim. Steve worked at North Castle Partners, our Stamford, Connecticut-based agency of record. Steve was a part of a dynamic duo called “The Steves”, a...
by Jeff Slater | Nov 2, 2025 | Branding Issues, Marketing Advice
There’s a cognitive trap that ensnares even sophisticated marketers: the belief that consumers buy products for their features, or even their benefits. They don’t. Consumers buy outcomes. They buy the transformed version of themselves they envision on the...
