by Jeff Slater | Apr 15, 2021 | Marketing Advice, Marketing People
Enjoying a long-term career as a Chief Marketing Officer (CMO) takes more than a drive to succeed and a love of marketing. You can be a top-performing digital strategist. But without the right skills in your repertoire, your desire to become a CMO might be just...
by Jeff Slater | Apr 13, 2021 | Foodpreneurs, Interesting Brands
I never heard of MrBeast. How about you? I learned about him listening to one of my favorite podcasts – After Hours with Youngme Moon and her colleagues who teach at Harvard. Youngme wrote one of my favorite marketing books, Different. MrBeast has created a...
by Jeff Slater | Apr 11, 2021 | Branding Issues, Marketing Advice
Christopher Penn, accomplished marketing thought leader and speaker, mentioned a cool idea in a recent newsletter. Say hello to the first, best, only test. He mentioned that he learned the idea when he worked with a national agency called SHIFT Communications and its...
