by Jeff Slater | Apr 22, 2021 | Marketing Advice
Marketers use Net Promotor Scores (NPS) to help them learn one critically important piece of information. Would your customer recommend your product or service? Doe your brand get more net promoters versus detractors? But what is the most critical point in that...
by Jeff Slater | Apr 20, 2021 | Branding Issues
A guest post by Megan Hudson who writes about the intersection of marketing and pop culture “Pop culture is not about depth. It’s about marketing, supply, and demand, consumerism.” – Trevor Dunn Pop culture is no longer a niche influence...
by Jeff Slater | Apr 18, 2021 | Marketing Books
We binge watch TV shows through streaming services like Netflix, Hulu, and Amazon Prime. Once we get hooked, it is hard to stop because the content is compelling and keeps us watching. Can a brand’s content be binge-able too? And what is binge marketing? Think...
