by Jeff Slater | Apr 8, 2021 | Marketing Advice, Personal Stories
At times I provoke trouble – sort of marketing provocateur. I enjoy being the one saying – hey, can we talk about the elephant in the room? I’m not talking about getting into trouble, but if I am in a meeting, I like to take a step back and ask, why are we doing...
by Jeff Slater | Apr 6, 2021 | Marketing Advice
The upside-down ketchup bottle earned its inventor, Paul Brown, $13 million. With over 111 prototypes and many drained credit cards, he persisted and changed the way people consume ketchup and other condiments. He thought about the challenge from a new perspective....
by Jeff Slater | Apr 4, 2021 | Marketing Advice, Marketing Start Ups
Somewhere around 1995, I spent a million dollars to create a website. Psychologists call this an escalation of commitment. My mother would have called it meshuggeneh. (Yiddish for crazy) In hindsight, I must have snapped – and not into a Slim Jim. In the 1990s,...
