by Jeff Slater | Jul 13, 2025 | Foodpreneurs, Marketing Advice
From Technology to Market: How Ripple Built a Business Model That Works In the world of food technology startups, numerous companies burn through venture capital in their pursuit of the next big thing. They develop impressive technology, create beautiful pitch decks,...
by Jeff Slater | Jul 6, 2025 | Foodpreneurs, Marketing Advice
Why Matcha Took Off: The Cultural, Wellness, and Brand Catalysts Behind Its Green Surge: How a Green Powder Turned to Gold I’m always curious about how certain products go from niche to near-mainstream. One of the most compelling examples in the past decade is matcha....
by Jeff Slater | Jun 29, 2025 | Marketing Advice
Is synthetic data going to change market research? For decades, market research has relied on familiar methods—surveys, focus groups, and ethnographies. These tools help brands understand how consumers think, feel, and behave. But they also come with trade-offs: time,...
