by Jeff Slater | Jun 22, 2025 | Foodpreneurs, Marketing Advice
Ten Entrepreneurial Food Brands Making Big Moves in Grocery Stores Right Now Starting a food brand is exciting but also a high-risk endeavor. One of the biggest challenges lies in the capital-intensive nature of food production and distribution. Unlike digital...
by Jeff Slater | Jun 15, 2025 | Foodpreneurs, Marketing Advice
How Chomps Took a Bite Out of the Slim Jim’s Market by Taking the Opposite Approach. When I was VP of Marketing at GoodMark Foods in the 90s, we were the company that owned Slim Jim. I thought we owned portable protein space—shelf-stable meat snacks with an...
by Jeff Slater | Jun 8, 2025 | Foodpreneurs, Marketing Advice
Launching a food brand is ridiculously difficult. In the beginning, you have all the jobs and all the things to do. And for newbies, it is a frightening array of acronyms and challenges. Energy radiates from startup food founders—the kind that comes from passion,...
