by Jeff Slater | Jun 8, 2021 | Interesting Brands, Marketing People
A guest post on The Marketing Sage by Barry Enderwick who worked at Netflix in marketing from 2001 to 2012. His insights into Netflix’s marketing strategies and decision-making are fascinating. I worked in marketing at Netflix for eleven years, so I frequently...
by Jeff Slater | Jun 6, 2021 | Marketing Advice, Personal Stories
Do you ever feel overburdened with too much to do and not enough hours in the day? Does your to-do list overwhelm you and do you feel that time just slips away? Do you need help with time management? Growing up, being on time meant showing up early. My Dad, Jack went...
by Jeff Slater | Jun 3, 2021 | Foodpreneurs, Marketing Advice
This is a guest post by Robert Joseph, the noted wine writer, speaker, producer and provacateur. He has been thinking wholistically about wine for decades. Just imagine for a moment that you and your family have just settled down to something you want to see on...
by Jeff Slater | Jun 1, 2021 | Marketing Advice
Brand essence is the soul of your brand. In one or two words, your brand’s essence tells you what the brand represents. It brings ideas like values, mission and vision together to express the DNA of what your brand means. Like a fingerprint, your brand essence...
by Jeff Slater | May 30, 2021 | Branding Issues
This guest post on The Marketing Sage Blog is from Gia Keasler who writes about marketing issues including stories on attracting investors for startups. For business professionals who don’t work in marketing, a primer about building a brand can be helpful. Your...
