by Jeff Slater | Apr 20, 2021 | Branding Issues
A guest post by Megan Hudson who writes about the intersection of marketing and pop culture “Pop culture is not about depth. It’s about marketing, supply, and demand, consumerism.” – Trevor Dunn Pop culture is no longer a niche influence...
by Jeff Slater | Apr 18, 2021 | Marketing Books
We binge watch TV shows through streaming services like Netflix, Hulu, and Amazon Prime. Once we get hooked, it is hard to stop because the content is compelling and keeps us watching. Can a brand’s content be binge-able too? And what is binge marketing? Think...
by Jeff Slater | Apr 15, 2021 | Marketing Advice, Marketing People
Enjoying a long-term career as a Chief Marketing Officer (CMO) takes more than a drive to succeed and a love of marketing. You can be a top-performing digital strategist. But without the right skills in your repertoire, your desire to become a CMO might be just...
by Jeff Slater | Apr 13, 2021 | Foodpreneurs, Interesting Brands
I never heard of MrBeast. How about you? I learned about him listening to one of my favorite podcasts – After Hours with Youngme Moon and her colleagues who teach at Harvard. Youngme wrote one of my favorite marketing books, Different. MrBeast has created a...
by Jeff Slater | Apr 11, 2021 | Branding Issues, Marketing Advice
Christopher Penn, accomplished marketing thought leader and speaker, mentioned a cool idea in a recent newsletter. Say hello to the first, best, only test. He mentioned that he learned the idea when he worked with a national agency called SHIFT Communications and its...
