by Jeff Slater | Dec 21, 2025 | Branding Issues, Interesting Brands
Ever hear of Quince? I hadn’t heard of this business until I heard about efforts to disrupt the luxury goods industry. And that, beyond apparel, they were sticking a big toe into the food-and-beverage world. This Quiet Giant Is Reshaping Consumer Expectations...
by Jeff Slater | Dec 14, 2025 | Marketing Advice
Many recently laid-off employees are starting to think about consulting. Several subscribers to my blog have reached out to me for advice. With a challenging job market, trading in the W2 for the W9 may be in the cards. I wanted to share some of my experiences and...
by Jeff Slater | Dec 10, 2025 | Marketing Advice
Hey Friends, Many of you have been reading my weekly posts since 2009, and I have always appreciated this community for the thoughtful conversations, connections, and comments. This month, I’ll post my 1,800th blog post about branding, marketing, and...
by Jeff Slater | Dec 7, 2025 | Interesting Brands, Marketing Advice
Marketers talk endlessly about products, price, and promotion. Place rarely earns the same attention. It is often treated as a logistical detail rather than a strategic driver of brand growth. Yet a subtle shift in where a product is sold can reshape an entire...
by Jeff Slater | Nov 30, 2025 | Foodpreneurs, Marketing Advice
How CPG Retail Food Brands Unlock Million-Dollar Foodservice Revenue Streams Making money in the retail food landscape has become wildly challenging for consumer-packaged goods brands and startup entrepreneurs. Rising slotting fees, intense promotional pressure, and...
