by Jeff Slater | Oct 29, 2014 | Marketing Advice
I read the news about McDonald’s drop in same store sales, the worst monthly drop in a decade. I am waiting to hear the cry- “blame marketing”. We need new advertising. Fire the CMO. It is often like a default setting that marketing must be the problem. ...
by Jeff Slater | Oct 27, 2014 | Interesting Brands
Imagine the world in the near future when you get off your airplane and your phone beeps. It is your hotel room texting to tell you that it is clean and ready for you. You don’t need to go to the desk clerk because, like Uber, they have all the pertinent information...
by Jeff Slater | Oct 22, 2014 | Marketing Advice
There are many ways to conduct market research on consumer or trade behavior. All of them are highly flawed but most of them can be very valuable tools. I’d like to share a few ideas on how to use the different formats and to give you some examples of what you can do...
by Jeff Slater | Oct 20, 2014 | Marketing Advice
What happens when your brand or product has a distinct point of view that could only come from one person? You. Marketing has always been about being noticed and separating yourself from the competition. In a uber-crowded world, how can you find how to be different...
by Jeff Slater | Oct 15, 2014 | Marketing Advice
How well do you understand the difference between strategy and tactics? Do you find them fighting each other for bragging rights? At some companies, these two activities collide all the time. Managers want to jump in and solve problems when...
