by Jeff Slater | Nov 18, 2015 | Advertising, Interesting Brands, Marketing Advice, Marketing Start Ups
Gary Vaynerchuk, who turns 40 this week, is one of the leading thought leaders in marketing today. Gary spoke at a wine marketing event I helped create several years ago for about 500 wine marketing professionals. It was an amazing experience to hang out with Gary and...
by Jeff Slater | Nov 16, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups, Personal Stories
As many of you know, my younger daughter Fanny won the Rachael Ray Great American Cookbook Competition. Her cookbook, Orange, Lavender & Figs, is being published in March 2016 by Atria, a division of Simon & Schuster. (You can preorder it here). Fanny wanted...
by Jeff Slater | Nov 13, 2015 | Marketing Advice
On one of my favorite podcast, On Being with Krista Tippet, the writer Adam Gopnik commented on how at a family reunion, he realized that some people were growing, and others were aging. He mentioned that those under 35 seemed to be growing, and those over were aging....
by Jeff Slater | Nov 11, 2015 | Interesting Brands, Marketing Advice, Marketing Books
Business models can sometimes be applied from one industry to another with great success. We typically think of places like golf courses or health clubs as having memberships, but what happens when a retailer does this? Stores like R.E.I. and Costco both offer...
by Jeff Slater | Nov 9, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Swiss Water is opening coffee shops in New York City that only serves decaffeinated coffee. I know, you are wondering, what is the point. Right? About 10% of the population prefers decaf over caffeinated coffee, so once again you have a company whose marketing focus...
