by Jeff Slater | Nov 30, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
A brand has to be more than a logo, or it will never resonate with a consumer. A brand must earn the trust from a customer by building a relationship with an audience. Brands can’t just advertise it or send a message with an email campaign. Trust happens slowly, over...
by Jeff Slater | Nov 27, 2015 | Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
Food and beverage products have a wonderful chance to deliver a little surprise. When I recently opened up a dozen eggs from Whole Foods, the organic, Vital Farms free-range eggs came with a tiny, little newsletter. It was from the chickens who laid the eggs and told...
by Jeff Slater | Nov 25, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
What would you do if you got into the car business? It always struck me as odd that the color of cars is so blah. White. Blue. Green. Why are the colors of cars so boring? Why is the only choice a solid color? “You can have any color car you want, as long as it...
by Jeff Slater | Nov 23, 2015 | Advertising, Marketing Advice, Marketing Start Ups, Personal Stories
In 1976, when I started working with my wife to build Rachel’s Brownies, our wholesale bakery business, I didn’t understand marketing. In fact, I confused marketing with advertising. In college, I never paid much attention to business or marketing. Ironically,...
by Jeff Slater | Nov 20, 2015 | Marketing Advice
Casting a Pod I attended a podcasting seminar this week held by the Triangle Marketing Club. I must admit that I didn’t regularly attend many local marketing activities or organizational meetings but was interested in learning more about podcasting. Greg Hyer...
