by Jeff Slater | Apr 11, 2016 | Marketing Advice, Personal Stories
As I listened to yet another podcast about marketing, I couldn’t believe that the person interviewed kept referring to the people he wanted to sell to as a target. He wasn’t interested in them as people, and that was evident from his language. What happens when we...
by Jeff Slater | Apr 8, 2016 | Foodpreneurs, Marketing People, Marketing Start Ups
Imagine if your wine bottle was connected to the Internet and could tell you the story of the brand? Kuvee, a new startup has solved an interesting problem for consumers who want to open up several different wines at one time, but don’t want the wine to go bad. The...
by Jeff Slater | Apr 6, 2016 | Marketing Books
I’m reading an excellent book called A Beautiful Constraint recommended to me by my friend Reka. Written by Adam Morgan and Mark Barden, this is a book for you if you feel the weight of constraints holding you back. A Beautiful Constraint: How to Transform Your...
by Jeff Slater | Apr 4, 2016 | Marketing Advice, Marketing Start Ups
A new product is being squeezed onto the kitchen counters of America alongside the toaster, Keurig, and Cuisinart. Say hello to Juicero. A well-financed group has solved a problem for home juicing enthusiasts looking for convenience and healthy foods. Imagine having...
by Jeff Slater | Apr 1, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
How can you compete with a dozen different egg brands that fill the refrigerated shelves? What are the marketing methods a small business used to crack this market? My local grocer has nine brands that each sells three or four different products making the egg case a...
