by Jeff Slater | Mar 27, 2017 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing People
When John Willard Marriot started his business with his wife Alice in 1927, they sold frosted mugs of root beer. It was summertime and hot in Washington, D.C. They added food, and for thirty years they ran a series of restaurants. The Marriott’s didn’t open...
by Jeff Slater | Mar 24, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
I recently wrote about two food products that intrigued me – Halo Top Ice Cream and Beyond Meat. Their stories caught my attention, and they both had approaches to marketing that offered distinctively different promise. Since I hadn’t tried either product, I felt like...
by Jeff Slater | Mar 22, 2017 | Marketing Advice, Marketing People, Personal Stories
This past week, I got to speak at NC State to 350 students. The class was an Introduction To Marketing, and it was a real privilege and pleasure to share my Ten Simple Lessons about Marketing presentation. After the class, about a dozen students came up to the front...
by Jeff Slater | Mar 20, 2017 | Marketing Advice
I had lunch with a colleague who was considering starting a new business. As we talked about his idea, I offered him one simple piece of advice involving two-steps. It may apply to you if you are considering a starting a new business. The One Page Summary There is...
by Jeff Slater | Mar 17, 2017 | Interesting Brands, Marketing Start Ups
When Danit was getting married, she was shocked at how much her flowers would cost for her special day. She knew that flowers could last from 3-14 days, so she was curious if someone else was getting married that same weekend and perhaps they could share arrangements....
