by Jeff Slater | Mar 15, 2017 | Branding Issues, Foodpreneurs, Marketing Advice
Stop thinking like a business man/women/person. Instead, find wonder and excitement in how you solve problems and make your customers or clients happy. If you can break through the clutter with a surprise that directly connects to your message, you can get a big wow....
by Jeff Slater | Mar 13, 2017 | Marketing Advice
When I came into a new client’s office to conduct a marketing audit last month, I brought something incredibly valuable to the meeting. It wasn’t any sophisticated algorithm or expensive measurement system. It didn’t involve PowerPoint or Excel. I brought a fresh pair...
by Jeff Slater | Mar 10, 2017 | Marketing Advice, Marketing Start Ups
I spent some time with some entrepreneurs who were starting different businesses from software to soft serve gelato. They were all in the early phases of launching, and they asked me to speak to them about what marketing is and isn’t. The following are some of my...
by Jeff Slater | Mar 8, 2017 | Foodpreneurs
Imagine finding a pint of ice cream with 75% fewer calories than Haagen Dazs and 50% more protein than Ben & Jerry’s. And it tastes great! Halo Top is freezing out the competition in the race to challenge consumers to eat more ice cream. They use organic stevia, a...
by Jeff Slater | Mar 6, 2017 | Marketing Advice, Personal Stories
For forty-five minutes, the CEO at a new client explained her organization to me. I had read through their collateral and website but still didn’t understand what they did. A framework was missing to help me see the big picture. I didn’t get it how all the...
