by Jeff Slater | Oct 23, 2017 | Marketing Advice
Tradeshows are dead. No one visits them anymore. They are a waste of time. But, American businesses will spend billions on creating tradeshow booths, travel, and entertainment. What are the secrets to tradeshow success? One simple message. As an attendee walks past a...
by Jeff Slater | Oct 20, 2017 | Foodpreneurs, Interesting Brands, Marketing Advice
How far would you go to protect the reputation of your brand? Jeni Britton Bauer, the founder of Jeni’s Splendid Ice Cream, had a booming business making exceptional, artisan ice cream in Columbus, Ohio. She sold through her scoop shops as well as through retailers....
by Jeff Slater | Oct 18, 2017 | Marketing Advice, Marketing Books, Marketing People
I met Tom Fishburne when we worked together to do some unconventional ads for a conventional industry. Tom, the Marketoonist, is a brilliant marketing professional who has been drawing cartoons on the back of his Harvard Business School case studies. His illustrations...
by Jeff Slater | Oct 16, 2017 | Interesting Brands, Marketing Advice, Marketing People
Five years ago, I had a meeting with Gary Vaynerchuk to invite him to speak at a marketing conference for wine marketing professionals. We spoke of the attendees, their challenges and the opportunity to help them on their journey. He told me a story about...
by Jeff Slater | Oct 13, 2017 | Marketing Advice
You open an email from an unknown company because the subject line suggested they had a solution to a problem you are wrestling with at work. You wonder – do they understand pain? When you read their message, you learn that they have figured out a much simpler...
