by Jeff Slater | Nov 26, 2017 | Foodpreneurs, Interesting Brands, Marketing People
In the 1980’s, I reached out to Ben Cohen to see if he would like to make a Rachel’s Brownies Ice Cream. My wife and & I owned Rachel’s Brownies, a wholesale bakery from 1975-1989. Ben Cohen is the Ben, from Ben & Jerry’s Ice Cream fame. It sounded like a...
by Jeff Slater | Nov 23, 2017 | Marketing Advice, Marketing People, Personal Stories
I get to speak to lots of students and young marketing professionals working their way through their career. People associate me with the business of marketing, so I get emails and calls from friends, family, and friends of friends – can you give my...
by Jeff Slater | Nov 21, 2017 | Marketing Advice, Personal Stories
I am so thankful for all the love, grace and happiness in my life. Every day, I feel so blessed just to be here at this moment, at this time. Since Thanksgiving 2017 is this week, I thought I would share my appreciation with those of you who read my blog each week....
by Jeff Slater | Nov 20, 2017 | Interesting Brands, Marketing Advice
Isn’t it interesting how one topic can keep coming up over and over again? Several new clients asked a variation of the same question: “Why isn’t our marketing more effective? Why doesn’t it breakthrough the clutter. We create content, but no one is...
by Jeff Slater | Nov 17, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
Experiential marketing is an important approach to bring a brand to life and to create an emotional bond. Imagine going into a shoe store who doesn’t sell shoes. Instead, you can try on every style and type available and experience the brand. But if you want to buy,...
