by Jeff Slater | Dec 7, 2017 | Marketing People, Personal Stories
Of all the challenges marketers face, getting the attention of their target audience is the most difficult task. The increase in distractions, demand on our time and noise in the marketplace is deafening. How can you stay relevant and valuable? You know customers are...
by Jeff Slater | Dec 5, 2017 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
If you are looking for marketing advice filled with best practices, I can’t help you. Marketing challenges like most business problems can get stuck in average solutions when you look at what everyone else does. Do you want to be the average of all businesses in your...
by Jeff Slater | Dec 3, 2017 | Branding Issues, Marketing Advice
Remember the girl from high school who always dressed as a witch? A light industrial company in Virginia, selling air filtration systems approached me to help them with their marketing. They were stuck. They weren’t growing. They needed marketing advice and guidance....
by Jeff Slater | Nov 30, 2017 | Branding Issues, Marketing Advice
Marketing writer/consultant Mark Schaefer told this story in a recent interview. He asked his daughter-in-law why she used a local, craft soap instead of Ivory. Ivory has millions of dollars of advertising targeted at her. She replied that she buys the local, craft...
by Jeff Slater | Nov 28, 2017 | Marketing Advice
When you make a product or deliver a service for a very, narrow, focused target – it means you are serving a community. That community already is connected because of a common passion, desire or need. As a marketer, you are bringing something of value to this...
