by Jeff Slater | Apr 3, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
How can you compete with 29,332 companies that sell the same things as you? What if you gave away one-dollar bills, had no planned ROI but based the promotion on kindness? I met Danny Rosin at a Starbucks for coffee just a few months ago. I knew of Danny but we...
by Jeff Slater | Apr 1, 2018 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Sweden has produced many successful companies like Ikea, Spotify, Pergo, and Skype. But if you visit this beautiful Scandinavian country, you can also go to The Museum of Failure. This museum in Helsingborg contains a collection of things that have failed in the...
by Jeff Slater | Mar 29, 2018 | Branding Issues, Interesting Brands, Marketing Advice
We notice things when patterns are broken, unexpected and odd. Marketing is filled with the chance to do something daring, unconventional and outside of what everyone else does. Most brands are too scared, too lazy or too unimaginative to try. They want to join with...
by Jeff Slater | Mar 27, 2018 | Marketing Advice
There is no substitute for in-person events to build a deep relationship with the people you are trying to serve with your marketing. Whether they are current or new customers, influencers or people who can support your efforts, no amount of digital marketing...
by Jeff Slater | Mar 25, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
Everyone has a competitor. As hard as we try, almost every business and product is compared to another company or brand. The challenge is to be prepared to explain, how are you different in a way that matters to your audience. Several months ago, a client needed help...
