by Jeff Slater | Apr 15, 2018 | Foodpreneurs, Interesting Brands, Marketing People, Marketing Start Ups
On his new podcast Akimbo, Seth Godin talked about the idea of Wabi-Sabi. No, not the condiment wasabi used on sushi, Wabi-Sabi comes from Japanese sensibilities around the idea of “flawed beauty.” Wabi has many meanings like living, breathing and of nature. Sabi...
by Jeff Slater | Apr 12, 2018 | Branding Issues, Foodpreneurs, Marketing People
What happens when you have too many brands in your portfolio and not enough resources to support them all? Sarah Lanphier and her mom Gayle Lanphier started Nuts About Granola about ten years ago when Sarah was in college. Their company is based in York, Pennsylvania...
by Jeff Slater | Apr 10, 2018 | Foodpreneurs
What if you only sold your product via text? I love finding brands who flip everything upside down and squeeze value from unexpected places. Most marketing folks would want to make life as easy as possible for consumers to buy their product. Dirty Lemon, a...
by Jeff Slater | Apr 8, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
I’m not a beer consumer but have been intrigued watching the craft movement. The downside to all of this growth is that the by-product of all these breweries is a ton of food waste. Ever hear of Regrained? A keg of beer creates almost 100 pounds of leftover grains....
by Jeff Slater | Apr 5, 2018 | Marketing People, Marketing Start Ups
How do you find an opportunity in a crowded marketplace like toothpaste? When Craig Dubitsky went to The University of Rochester, he had a wild passion for music. He also opened a campus restaurant, started a trucking company helping students move, sold custom...
