by Jeff Slater | May 31, 2018 | Marketing People
The curious marketer notices that both sparkling wine and flavored seltzer are growing by leaps and bounds. She sees patterns and trends where others see disparate data points. Connecting dots is part of her daily routine as she observed unexpected occurrences. Why...
by Jeff Slater | May 29, 2018 | Branding Issues, Foodpreneurs, Marketing Advice, Personal Stories
Client: Can you help my startup market a revolutionary new cleaning agent? Me: Maybe. Who is your target? Client: Everyone. Me: Then I can’t help. If you want my help, let’s narrow your target and become much more specific? Client: But why would I want to leave...
by Jeff Slater | May 27, 2018 | Branding Issues, Marketing Advice, Personal Stories
Can you emphasize a statistic, number or fact about your brand that competitors ignore? I don’t often think about an air spray freshener regarding hours of odor-free living. I think of the 6 oz in the spray. But the folks at Glade emphasized how long you’ll experience...
by Jeff Slater | May 24, 2018 | Interesting Brands, Marketing Advice, Personal Stories
What if you had to manage an extremely challenging business problem, and a consultant said that their company had a methodology to help your organization make significant, measurable progress toward your goal in 100 days? How would you respond? Me too. I’d be...
by Jeff Slater | May 22, 2018 | Marketing Advice
Is it a substitute for hot coffee or energy drinks or cola beverages? The drinks industry – especially the ready-to-drink cold beverages industry – is one of the fastest moving and most dynamic there is. Consumer tastes and preferences change rapidly, and drinks...
