by Jeff Slater | Jun 12, 2018 | Branding Issues, Marketing Advice
A word exists in the marketing lexicon called attribution. How do you attribute an action to an activity? For example, let’s say we had a marketing campaign consisting of billboards, email, websites, tradeshows and public relations. How can you attribute a sale to one...
by Jeff Slater | Jun 10, 2018 | Foodpreneurs, Marketing Advice, Marketing People
When Maggie Kane was a young girl, she had a passion for helping others. She wondered why was she so fortunate to have an abundance of healthy food while others in her community could go to bed hungry. She loved to volunteer as a child with her mom at soup kitchens or...
by Jeff Slater | Jun 7, 2018 | Foodpreneurs, Marketing Start Ups
What is the best way to expand a business? You can do it on your own or find a local partner. Shea Coakly chose the partnership path for Lean Box interconnecting his fate. Lean Box is a healthy meal vending machine company that serves small to mid-sized companies....
by Jeff Slater | Jun 5, 2018 | Branding Issues, Interesting Brands
A brand can be a signal of quality. A friend recently gave me a solo piano album of music by Benny Andersson, from ABBA. The music is evocative, melancholic and soulful. As he handed me the CD, he pointed out the DG logo (Deutsche Grammaphon). Any CD that I have ever...
by Jeff Slater | Jun 3, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
A client wanted to find a way to meet with buyers in the food industry and be remembered. They had a brand that offered Tom’s style, one-for-one approach. For every one of their products purchased, they donated one to a family in need. They asked me to help them...
