by Jeff Slater | Oct 14, 2018 | Interesting Brands, Marketing Advice, Marketing Start Ups
What if you could activate people locally to promote your brand via social media? How helpful could people be who live near the stores that sell your products and who have a strong interest in your product or your category? You need a lot of content to keep your...
by Jeff Slater | Oct 11, 2018 | Marketing Advice
An email came to me a few weeks ago from a friend of a friend who was struggling with their marketing. He told me that he had done everything to tell people about his product and how great it was and how much it cost. He said his message was honest and authentic, but...
by Jeff Slater | Oct 9, 2018 | Branding Issues, Marketing Advice, Marketing Books
When my friend Lars handed me, a book called Factfulness by Hans Rosling, I didn’t realize how little I knew about world facts. Things like people escaping poverty, schooling for women and even mortality rates in third-world countries tend to be significantly more...
by Jeff Slater | Oct 7, 2018 | Branding Issues, Marketing Advice, Marketing People
“What you seek is seeking you.” Rumi Several years ago, my friend Derrick Daye was sitting on an airplane coming back from Toronto after attending another boring marketing conference. In his past, Derrick worked for global advertising agency Saatchi & Saatchi. He...
by Jeff Slater | Oct 4, 2018 | Marketing Advice
When the leaves start to fall off the trees, it is time to begin developing marketing plans for the coming year. I think I have spent every October during the last thirty years, creating a marketing plan for the coming year to help sell brownies, meat snacks,...
