by Jeff Slater | Oct 25, 2018 | Marketing Advice, Personal Stories
Poshmark: Community + Commerce Imagine digitizing your closet and putting select items up for sale that you never use. Poshmark is an online marketplace, primarily for women who are looking to purchase well-known brands but don’t want to pay retail prices or shop at...
by Jeff Slater | Oct 23, 2018 | Marketing Advice, Marketing Start Ups
Customers or Employees Joann felt the need to prioritize who came first between her customers or employees, she chose her employees. Her business is a mid-size supplier to restaurants and other foodservice accounts. Her belief isn’t based on ignorance of the...
by Jeff Slater | Oct 21, 2018 | Marketing Advice, Marketing Books, Marketing People
A new book by Jay Baer called Talk Trigger focuses on one of the most underutilized marketing strategies – harnessing word of mouth. His research indicates that at least 20% of all purchases occur from word of mouth marketing. Word of mouth as a marketing discipline...
by Jeff Slater | Oct 18, 2018 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing People
Joe wondered, “How could you put a bottle of wine through a flat mailbox slot if shipped to you from a winery?” The flat wine bottle was designed by Garcon Wines when wine lover Joe Revell joined an online wine club with his friends; they soon became frustrated...
by Jeff Slater | Oct 16, 2018 | Marketing Advice, Personal Stories
I love a simple marketing idea that is on strategy. I love it, even more, when it includes a good pun. And, if it is helping a non-profit, color me delirious. About a year ago, my friend Bob Stapleton asked me if I could come to a few meetings for a non-profit called...
