by Jeff Slater | Jul 14, 2019 | Branding Issues, Interesting Brands
This past week I participated in a client workshop where, along with a partner communications agency, McGuffin, we held a brand archetype exercise. The purpose was to help the client rebrand as they start to think about the image they want to project as we redesign...
by Jeff Slater | Jul 11, 2019 | Marketing Advice
I know what I believe. I trust my instincts. And, I can quickly survey a dozen people for feedback on an idea. But when I have a big question that needs answering, it helps to know 500 people. Recently, I needed to bounce an idea on a crowd of about 500 people who...
by Jeff Slater | Jul 9, 2019 | Marketing Advice
I was preparing for a new pitch to a potential client and decided that I would tell them how they can fail at marketing their product or service. By doing the opposite of what they’d expect, I hope to grab their attention and teach them a valuable lesson. How to fail...
by Jeff Slater | Jul 7, 2019 | Branding Issues, Marketing Advice
If your marketing uses the language of people in your industry, you may not be communicating benefits but features. Marketing echo chambers tend to exist where every product and service is similar to the competition, and the messages are like inside industry jokes....
by Jeff Slater | Jul 4, 2019 | Foodpreneurs, Marketing Start Ups
If your business has competitors who make products just like everyone else, how will anyone notice you? What’s makes your products different? What story can people tell about your “hot dog” versus everyone else? Imagine round hot dogs. Consider the conversations and...
