by Jeff Slater | May 26, 2019 | Marketing Advice, Personal Stories
An email arrived in my inbox from a woman who worked at Rachel’s Brownies, the business that my wife started and we owned and operated until 1989. Annette was a young, 15-year-old girl with purplish nails who came in looking for a part-time job helping out in the...
by Jeff Slater | May 23, 2019 | Marketing Advice
A fulcrum is a point on which a lever rests or is supported and on which it pivots. When you try something new, you are balancing between risk and reward. At the center, the fulcrum is the pivot point in either direction. I find it odd when I hear about companies that...
by Jeff Slater | May 21, 2019 | Marketing Advice
After you complete the marketing lead generation work, and the sales team has brought in new business, how will these new clients be treated? What will you do to make them feel special, wanted, and valued? How will you delight them? Do you have a plan to make them...
by Jeff Slater | May 19, 2019 | Marketing Advice
How effective is your company or team at making decisions? My friend Marco taught me many things, including the idea of a RACI chart to help you determine how to make decisions within an organization. I enjoy having clear processes in place to make work easier for...
by Jeff Slater | May 16, 2019 | Marketing Advice
Occasionally I’ll hear from a reader who wants me to evaluate how they are marketing their business by reviewing their communications, positioning and messaging. A few weeks ago, I had to deliver the news to Nick, a new client that his marketing was BORING. I didn’t...
