by Jeff Slater | May 2, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
During my career, I have launched many brands, products, and even a few companies. Some patterns emerge with each of those experiences. I have learned some powerful lessons. This list of nine reasons why your product will fail is not complete but should help frame the...
by Jeff Slater | Apr 30, 2019 | Marketing Advice, Marketing People, Personal Stories
Have you been watching the incredible James Holzhauer on Jeopardy? He is a professional gambler and has won over a million dollars including all of the top single-day amounts for one game. I think his one-day record is $130K. During the interviews, he talked about a...
by Jeff Slater | Apr 28, 2019 | Marketing Advice, Personal Stories
Watching Brene Brown’s Netflix special about shame and vulnerability got me thinking about business leadership from her framework and analysis. She is talented, witty and insightful as well as refreshingly honest and genuine. Her work involves removing the mask that...
by Jeff Slater | Apr 25, 2019 | Marketing Advice
Does this sound familiar? There is a person in your organization who is brilliant. They always have great ideas, bring in tons of new business and seems so valuable. Everyone believes the organization could never get along with them. Unfortunately, they are also a...
by Jeff Slater | Apr 23, 2019 | Branding Issues, Marketing Advice, Marketing People
The role of a marketer is to be a translator. To help tell the story woven in the day-to-day activities of a company. Marketing translators help express in plain English, overly technical information. It takes features and communicates the implied benefits. Within...
