by Jeff Slater | Aug 4, 2019 | Marketing Advice
A marketing insight is an understanding of the change that can make a difference. Insights come from seeing a marketplace and recognizing a problem that frustrates, challenges, or is inconvenient. Data alone helps, but insight comes through observation, empathy, and...
by Jeff Slater | Aug 1, 2019 | Marketing Advice, Personal Stories
Often, I’ll hear people tell me that email marketing is a waste of money. No one reads emails, is the response I often hear from clients. “I get 500 emails a day and never read them”, is a common refrain. Over the last five years, email marketing for B2B has proven to...
by Jeff Slater | Jul 30, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
In a world focused on plant-based meat alternatives, Arby’s is planting a flag in the ground to promote meat. This is their meat strategy. In this age of Beyond Meat and the Impossible Burger, Arby’s is celebrating that their chain is not following the herd but will...
by Jeff Slater | Jul 28, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
I’m beginning some work with a new food client in a super cluttered and mature category. Without sharing any specifics, think of trying to grow a new brand of cereal or yogurt in those busy categories. My conversations have focused on helping them find a hook. I think...
by Jeff Slater | Jul 25, 2019 | Marketing Advice, Personal Stories
Seth Godin, when asked what he does for a living likes to say he notices things. I like to say, I listen. My work each day as the Chief Listening Officer at The Marketing Sage with various clients and projects means I attend a lot of calls and meetings. By practicing...
