by Jeff Slater | Oct 3, 2019 | Advertising, Branding Issues, Interesting Brands, Marketing Advice
One of my clients wanted to explain to prospects about one of the services they offer. It was technical, scientific, and quite complex. Every time they explained to me what they did, it went over my head and was difficult to follow. My client offers an alternative to...
by Jeff Slater | Oct 1, 2019 | Branding Issues, Marketing Advice
One of my clients needed to guide several agencies about her brand’s voice. What is the brand’s voice? It is how a brand uses words, attitude, and value when communicating with their audience. It is how your brand personality comes to life to the outside world. For...
by Jeff Slater | Sep 29, 2019 | Marketing Advice, Marketing People
How do you signal within your organization that you have a new customer, and everyone should be especially alerted? Jon Taffer suggests using a red napkin. You may know Jon Taffer from his TV shows Bar Rescue. I know Jonny Taffer as my bunkmate at Camp Winadu when I...
by Jeff Slater | Sep 26, 2019 | Marketing Advice
Team members always want to know, where do things stand on a range of projects. Technology is helpful to share the status of projects, but often, the root cause of dysfunctional teams is a lack of project management skills and leadership. Project management is like a...
by Jeff Slater | Sep 24, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
I needed to find a company who could provide IT and technical support for an e-commerce business during a market test, After researching the local options, I spoke with two companies to understand how they operate. One made things complicated and another simple....
