by Jeff Slater | Aug 15, 2019 | Branding Issues
If you are building a brand from scratch or rebranding, how do you choose a color that will dominate your communications from logo, website, and beyond? Start with the competitive landscape. If your three major competitors use red, blue, and grey, you want to pick...
by Jeff Slater | Aug 13, 2019 | Branding Issues
I’m working on some branding projects with clients so I thought I’d put together an easy to follow list if you want to screw up creating a brand. Whether you are starting from scratch or replacing a tired, out-of-date image, branding work requires clear thinking to...
by Jeff Slater | Aug 11, 2019 | Personal Stories
Note: August 12, 2019, is the tenth anniversary of my dad’s passing so I am publishing a letter to him to catch him up on our family. Jack Slater wasn’t in marketing, but he was in the business of teaching me how to be a loving, kind and compassionate...
by Jeff Slater | Aug 8, 2019 | Foodpreneurs, Marketing Start Ups
Frequently businesses are started by two people who complement each other’s skills. As a result, they may be friends or business associates but finding someone to work with allows the burden of starting a company to be shared. When my wife and I started working...
by Jeff Slater | Aug 6, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
Wines sales have been flat over the last decade with little growth. Millennials have so many choices in craft beer, mixed drinks, and even cannabis that has cut into wine’s share of alcohol consumption. Suddenly, in flies Cooper Hawk, who is turning the tasting room...
