by Jeff Slater | Jul 23, 2019 | Marketing Advice, Marketing People, Personal Stories
Do you think like a marketer at work? If you are an employee, you might benefit from this mindset. A marketing mindset means you are always aware that you should be planting for the next harvest, while you are picking the fruit from last season. A marketer would be...
by Jeff Slater | Jul 21, 2019 | Marketing Advice, Personal Stories
Is your instinct to feel threatened or to assume best intentions? I read an email from a client. I thought he was angry. After I listened to the voice message a few days ago from a copywriter, she sounds annoyed. As I left the meeting last Thursday with some...
by Jeff Slater | Jul 18, 2019 | Marketing Advice
Listen carefully during the next meeting you sit through at your company. Are you working in a Yes BUT or a Yes AND culture? When someone suggests an idea, if you hear them say, yes BUT – it means that they aren’t genuinely listening and believe that it is better to...
by Jeff Slater | Jul 16, 2019 | Marketing Advice, Marketing People, Marketing Start Ups
This is a guest post by Lucy Reed from GigMine who knows quite a lot about marketing, Amazon and how to find jobs in the gig economy. When you start in e-commerce, it is easy to get overwhelmed by your competitors. There is, however, room for the little guy in...
by Jeff Slater | Jul 14, 2019 | Branding Issues, Interesting Brands
This past week I participated in a client workshop where, along with a partner communications agency, McGuffin, we held a brand archetype exercise. The purpose was to help the client rebrand as they start to think about the image they want to project as we redesign...
