by Jeff Slater | Oct 1, 2019 | Branding Issues, Marketing Advice
One of my clients needed to guide several agencies about her brand’s voice. What is the brand’s voice? It is how a brand uses words, attitude, and value when communicating with their audience. It is how your brand personality comes to life to the outside world. For...
by Jeff Slater | Sep 29, 2019 | Marketing Advice, Marketing People
How do you signal within your organization that you have a new customer, and everyone should be especially alerted? Jon Taffer suggests using a red napkin. You may know Jon Taffer from his TV shows Bar Rescue. I know Jonny Taffer as my bunkmate at Camp Winadu when I...
by Jeff Slater | Sep 26, 2019 | Marketing Advice
Team members always want to know, where do things stand on a range of projects. Technology is helpful to share the status of projects, but often, the root cause of dysfunctional teams is a lack of project management skills and leadership. Project management is like a...
by Jeff Slater | Sep 24, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
I needed to find a company who could provide IT and technical support for an e-commerce business during a market test, After researching the local options, I spoke with two companies to understand how they operate. One made things complicated and another simple....
by Jeff Slater | Sep 22, 2019 | Marketing Advice
Marketers can’t do it all and those who are most successful, don’t try. Have you learned how the art of delegating? Here are a few tips culled from forty years of managing employees, colleagues, clients, and partners to help you be better at delegation at work. 6 Tips...
