by Jeff Slater | Sep 19, 2019 | Foodpreneurs, Marketing Advice, Marketing Books
A few years ago, Harvard professor Clay Christensen wrote a great book called Competing Against Luck. He tells a thought-provoking story about McDonalds and milkshakes to demonstrate the point that consumers hire a milkshake to do a job. Jobs To Be Done McDonald’s...
by Jeff Slater | Sep 17, 2019 | Marketing Advice, Personal Stories
I’m so grateful for all the people who read my blog each week and connect with me on a range of marketing challenges. It is such a privilege when I get to share my thoughts and ideas and receive questions, suggestions, and even criticism. I want to offer anyone who...
by Jeff Slater | Sep 15, 2019 | Marketing Advice
Businesses face the challenge of losing existing customers to a competitor. Why do existing clients switch brands, and what can you do to prevent a leaky sales bucket? Are you clients saying buy or bye-bye? Do you remember the last time you changed your buying habits...
by Jeff Slater | Sep 12, 2019 | Marketing Advice
Assemble six men in a room and give them a problem to solve. Now gather six women in a room and give them the same question to address. Then, mix the room with three women and three men and see what happens. Now mix in gender, age, race, ethnicity, experience, and...
by Jeff Slater | Sep 10, 2019 | Foodpreneurs, Marketing Advice
Yogurt is a seven-billion-dollar category in the U.S. Globally; it is north of twenty-billion dollars. With all that demand, why hasn’t anyone made a simple way to make yogurt at home? Ashok Jaiswal was inspired in 2016 when he was sipping on a mango lassi, a...
