by Jeff Slater | Jan 17, 2021 | Marketing Books
Erich Joachimsthaler tells the story in his new book, The Interaction Field, about transforming brands and businesses. He describes an interaction field that goes beyond selling products or creating a community. In his framework, the best companies are nurturing all...
by Jeff Slater | Jan 14, 2021 | Interesting Brands, Marketing Start Ups
Lauren Siclare is the mother of two young children and one new business – Bucklebath. She realized how dirty and unsanitary her kid’s car seats and stroller were and that if she wanted them clean, she had to do it herself. There wasn’t an Uber-like service who, at the...
by Jeff Slater | Jan 12, 2021 | Branding Issues, Marketing People
A guest blog by Rob Levinson, a personal brand expert. In 2012, while presenting a spirited TED talk, Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.” Nine years later that statement is truer than ever....
by Jeff Slater | Jan 10, 2021 | Foodpreneurs
Now is time to seed the tahini moment. Amy Zitelman and her two sisters, Shelby, and Jackie are co-owners of Philadelphia-based Soom Foods, AKA the “Soom Sisters.” They all knew what tahini was growing up eating hummus in Philadelphia. But who would have...
by Jeff Slater | Jan 7, 2021 | Interesting Brands
If I have learned anything about marketing since 1975, it is that if you want to suck at marketing, be boring. Boring marketing content is like giving your customer Ambien and expecting them to pay attention. Zzzzz. How can you avoid this fate? The company whose...
