by Jeff Slater | Nov 3, 2020 | Marketing Advice, Marketing Books
I meet with many companies as a marketing consultant. One of the first things I notice is if learning, training, and curiosity are a part of their culture. How does leadership build into the organization a chance for employees to improve their skills, share new ideas...
by Jeff Slater | Nov 1, 2020 | Foodpreneurs, Marketing Advice
Sliced bread is one of the seven wonders of the world. Since I’m a big fan of toast, a perfectly sliced bread is a thing of joy. I admit to my bread addiction, especially what Whole Foods sells. Their seeduction, and rosemary sourdough breads are my favorites....
by Jeff Slater | Oct 29, 2020 | Advertising
I love it when traditonal, old-school advertising works. It sparks joy. Yes, I’m strange in a Don Draper 1950s way. With everyone bashing traditional thirty-second commercials, sometimes the right message can drown out the noise. Cascade, P&G’s dishwasher cleaning...
by Jeff Slater | Oct 27, 2020 | Marketing Advice, Marketing Books, Marketing People
Although the photograph above appears to be a real person, she is an example of synthetic media. This woman does not exist. I am a long-term student of communications. When I heard the term synthetic media it made my teeth hurt. Synthetic media? Is that fake news?...
by Jeff Slater | Oct 25, 2020 | Marketing Advice, Marketing People
When a colleague shared a link from Twitter about what recently happened at The Richards Group in Dallas, I was shocked, stunned, and surprised. Just the week before, I had written about the ad agency’s founder Stan Richards in the context of a new ad campaign that a...
