by Jeff Slater | May 4, 2015 | Marketing People, Personal Stories
I had the privilege and honor to work with Howard Moskowitz this past week as he was a keynote speaker at Nomacorc’s Wine Marketing Exchange Conference at Bardesonno in Yountville, California. If you don’t know of Howard’s reputation and influence in the food,...
by Jeff Slater | Apr 29, 2015 | Interesting Brands, Marketing Advice
Does your product market itself? Does it carry within something that a customer wants to share with her friends? Do you understand how you got your first sale and what story someone believed about your product? If not, you may to to rethink what story you want your...
by Jeff Slater | Mar 30, 2015 | Marketing Advice
My marketing team is in the process of hiring a new team member for a media relations specialist role. If you are interested in applying, you can find the details here: http://www.nomacorc.com/careers/ I thought I’d share my perspective on how to apply for a...
by Jeff Slater | Oct 13, 2014 | Marketing People, Personal Stories
This past week, I got to host Nomacorc’s 5th Wine Marketing Exchange event. We developed this series, held twice per year in California to bring interesting marketing speakers, insights and ideas to the wine marketing community. Our theme this time was “Storytelling:...
by Jeff Slater | Aug 13, 2014 | Uncategorized
You know you are onto a great idea when you describe your new product concept to someone and they say, It does what?That means that your idea isn’t conventional and doesn’t follow the rules of the category. I thought I’d...
