by Jeff Slater | Jun 11, 2014 | Uncategorized
I love those marketing moments when you observe yourself acting as a raving fan.This occurred to me this week when I was interviewed on Business Radio X. The host, Ann Revell-Pechar interviewed two of us during this live show about businesses in...
by Jeff Slater | Mar 10, 2014 | Uncategorized
Sometimes we don’t pay any attention at all to a package. We rip it open without giving it much thought. Yet on an unconscious level, there are so many cues and messages being communicated to us, that we aren’t thinking about how the package influenced our...
by Jeff Slater | Feb 3, 2014 | Uncategorized
I don’t know the first thing about woman’s fashion; nor the second or third either. What I do know is brilliant marketing when I see it.Christian Louboutin is a French footwear designer whose very expensive shoes have shiny, red-lacquered soles. It is his...
by Jeff Slater | Jun 20, 2013 | Uncategorized
Winestars….the next big thing?CONNECTIONS Recently the wine cork company I work for, Nomacorc sponsored an event at a wine fair called WineStars. Based on a TV show in the UK called Dragon’s Den (similar to Shark Tank), Winestars is an...
by Jeff Slater | May 27, 2013 | Uncategorized
I was a panelist this past week in London at the London Wine International Festival. The well-known UK journalist/blogger Jamie Goode was the moderator along with a winemaker from Italy – Nicola Biasi-Winemaker at Allegrini Estates- www.allegrini.it and Arnaud...
