by Jeff Slater | Feb 20, 2017 | Foodpreneurs, Interesting Brands, Marketing Advice
People who consume meat can’t imagine the world without burgers. But what if you could create meat from a plant? Don’t think of a miserable soy hot dog but what if the same taste, texture, and flavor could come from something beyond animals? Beyond Meat is on a...
by Jeff Slater | Nov 25, 2016 | Branding Issues, Marketing Advice, Personal Stories
Companies often have wordy vision and mission statements hanging on the wall to help those who have trouble sleeping at night. Boring blah, blah blah. I have never been a fan of anything longer than a few words or a phrase to encapsulate a business’ WHY. What I do...
by Jeff Slater | Jun 22, 2016 | Marketing Advice
Five years ago, a small group of colleagues joined me to create an unusual event for the wine marketing community. We called it THE EXCHANGE because we wanted it to be an interaction of ideas, insights and inspiration. Ten events later, more than one thousand wine...
by Jeff Slater | Jul 24, 2015 | Advertising, Interesting Brands, Marketing Advice, Personal Stories
Marketing is different from branding. Marketing is a series of tactics. Branding is residue of the strategy. Marketing is a series of actions that PUSHES the consumer or business along to buy your product. Branding is about creating A MAGNETIC PULL that creates loyal...
by Jeff Slater | Jun 8, 2015 | Marketing Advice, Personal Stories
I have been traveling on business to Europe this past week. Since I don’t speak French or Italian, I am often at the mercy of a sign or pictograph for information. As I was buck naked about to get into the shower, I was faced with my first challenge in the south of...
