by Jeff Slater | Aug 31, 2016 | Marketing Advice, Personal Stories
How are you staying current with the marketing world? Don’t tell me you are too busy at work to keep learning because your boss has filled your plate with unrealistic deadlines. Marketing professionals need to own their recharging activities. You can’t rely on...
by Jeff Slater | Aug 29, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
We pour massive amounts of time into creating a brand. But when you think of your brand on a conveyor belt heading toward next year and the future – all bets are off. Your customer’s needs will change, and your competitors will respond, and your channels of...
by Jeff Slater | Aug 24, 2016 | Foodpreneurs, Interesting Brands, Marketing People, Personal Stories
I had coffee with a friend who has a fantastic bakery business called Anna’s Gourmet Goodies. Chris and I connected many years ago when we connected through a mutual friend. Since I had a bakery business in my past life, we always find fun things to talk about and to...
by Jeff Slater | Aug 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
How can you make sense of what social media channel is right for your business? Should you focus on one or all of them? How do you sort through the multitude of choices and how do you measure – or at least attempt to measure ROI? Is this even the right question to be...
by Jeff Slater | Aug 19, 2016 | Marketing Advice, Personal Stories
A client was struggling with a problem. She kept hearing her SAAS (software as a service) customers complaining about problems. She knew how to fix the problems, but her senior leadership was unwilling to listen to her explanation of the root cause. Management...
by Jeff Slater | May 27, 2016 | Marketing Advice, Personal Stories
Why hasn’t anyone created supermarkets designed for senior citizens? Think about it. Most supermarkets are for everyone, but seniors have unique needs. They are less mobile, usually prefer to buy in smaller quantities and may have difficulty seeing and hearing....
