by Jeff Slater | May 25, 2016 | Marketing Advice, Marketing People, Personal Stories
In the last thirty days, I have had several conversations with friends I have worked with over the last thirty years. A theme emerged from this handful of discussions that was flattering but also an opportunity to share a few important insights. Apparently, I’m...
by Jeff Slater | May 13, 2016 | Marketing Advice, Marketing Start Ups, Personal Stories
I had an idea that I want to offer to readers of my blog. Hire me for a marketing consulting project and I’ll donate several free hour of advice to the charity or non-profit of your choice. When I tried this on a small scale about a year ago, the response was...
by Jeff Slater | May 11, 2016 | Marketing Advice, Marketing People, Personal Stories
Do you build into your business process a way to stay human and personal? Can you say hello, on a first name basis every time you engage with a client? When I pick up my dry cleaning, I am always surprised that the owner remembers my name. I don’t come in that often,...
by Jeff Slater | May 4, 2016 | Marketing Advice, Marketing Start Ups, Personal Stories
This post is a chance to respond to a few of the questions that come to me from business owners, brand managers, and interested readers. If you have issues and would like a perspective, you can reach at jeffreylynnslater@gmail.com You can reach me via Twitter to...
by Jeff Slater | Apr 27, 2016 | Advertising, Marketing Advice, Personal Stories
A recent business to business (B2B) client asked me where they should spend their advertising dollars to grow their business. They thought about running ads in industry trade magazines or possibly buying space in an industry directory that lists thousands of suppliers...
by Jeff Slater | Apr 11, 2016 | Marketing Advice, Personal Stories
As I listened to yet another podcast about marketing, I couldn’t believe that the person interviewed kept referring to the people he wanted to sell to as a target. He wasn’t interested in them as people, and that was evident from his language. What happens when we...
