by Jeff Slater | Oct 31, 2016 | Marketing Advice, Personal Stories
During some recent travel, I had three bad experiences and one delightful one with the different faces of several brands. A Raleigh Uber driver whose car trunk was filled with so many personal things, that I could barely fit my luggage in his trunk. It was an Uber...
by Jeff Slater | Oct 17, 2016 | Marketing Advice, Marketing People, Personal Stories
After a few hours of phone screens, a mid-west company flew several candidates to their headquarters. The job seekers had a full-day of interviews talking to various executives and managers within the organization. Each of the three finalists spent at least ten hours...
by Jeff Slater | Oct 14, 2016 | Marketing Advice, Marketing People, Personal Stories
When the owner of a group of quick change oil stores wanted to reconsider how they market themselves, the first question I asked was, what does success look like and do you have a marketing report card? How will they measure the change in the short, medium and...
by Jeff Slater | Sep 28, 2016 | Foodpreneurs, Marketing Start Ups, Personal Stories
Over the last few months, I interviewed ten owners of small to mid-sized food and beverage companies to learn more about their marketing efforts. Some companies are in their first year while others are in their second decade. Having built a food business with my wife,...
by Jeff Slater | Sep 16, 2016 | Marketing Advice, Personal Stories
Imagine a construction team showing up without a blueprint to tell them what to build? Imagine a ship without a captain or a bus without a driver. Without someone with a map or plan, your marketing team may be busy but going in too many directions that aren’t...
by Jeff Slater | Sep 2, 2016 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
I attended a local marketing club (The Triangle Marketing Club Meetup) last night and heard Brad Grantham, an associate VP from French | West | Vaughn deliver a speech on PR. FWV is the largest privately held PR firm in the southeast, and I am a former client. (see...
