by Jeff Slater | Jan 26, 2020 | Marketing Advice, Personal Stories
My WIFI wasn’t working for the third time in five weeks. I was annoyed. The last two times, the problem was a local Spectrum system issue, but when it happened again, I thought I should have it checked by a technician. Jordan showed up on time and looked around,...
by Jeff Slater | Jan 21, 2020 | Foodpreneurs, Personal Stories
Adam Sud: Addicted. Obese. Suicidal. These are three words that Adam Sud uses in introducing his narrative to me through a recent Zoom call. At thirty-seven, Adam bravely emerged out of this abyss and into a future where he wants to help those in recovery heal through...
by Jeff Slater | Dec 17, 2019 | Marketing Advice, Personal Stories
I have often heard the following thoughts in my marketing career: We didn’t grow our revenue, so we cut the marketing budget. Few new customers signed up for our services, so we cut the marketing. Profits plunged, so we cut the marketing. We didn’t meet our forecast,...
by Jeff Slater | Dec 1, 2019 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Seven Ways a Marketing Advisor can help you solve these challenges Help you generate more leads. If you don’t have a regular inflow of new leads for your business, I can help you solve this problem. You need a strategy and a plan to execute the tactics. A marketing...
by Jeff Slater | Nov 13, 2019 | Branding Issues, Marketing Start Ups, Personal Stories
One of my clients, Nomaco, came to me with a challenging proposition. How could we use the excess foam scrap that comes from our production for good? Can you find a way to create a product line that provides value to us, our community, and helps the environment? This...
by Jeff Slater | Nov 5, 2019 | Marketing Advice, Personal Stories
I remember being in an all-day meeting many years ago, with the leadership team of a company where I worked. My colleagues complained and whined why we didn’t generate more new business. One of my colleagues asked, why aren’t sales doing their job? My response, “we...
