by Jeff Slater | Mar 31, 2020 | Marketing Advice, Marketing People, Personal Stories
Britt Carter has been a trusted advisor, colleague, and friend since 1994. I learned the art of public relations and reputation management from this calm and thoughtful human being. His superpower revolves around crisis management and the subtle art of earned media....
by Jeff Slater | Mar 26, 2020 | Marketing Advice, Personal Stories
What happens when you have a changing target requiring a tow? My 2002 Lexus ES 300 has died. She was a faithful companion for 232,342 commuting miles. The end came due to alternator failure, engine and timing belts that broke, and a crack in the motor. Lexie leaves...
by Jeff Slater | Mar 24, 2020 | Marketing Advice, Personal Stories
When I worked at Nomacorc, the wine cork company, we used Cisco’s WebEx product for teleconferences between the U.S., China, Europe, and South America. It was complicated, required downloads at times, and never was easy. It was always a source of frustration to set up...
by Jeff Slater | Mar 15, 2020 | Marketing Advice, Marketing People, Personal Stories
I don’t envy the CEO of any company. It is an incredibly difficult position that requires the ability to juggle nitpicky board members, demanding shareholders, emotional employees, and cranky customers. With countervailing concerns and conflicting objectives,...
by Jeff Slater | Feb 20, 2020 | Marketing Advice, Personal Stories
It is so easy to talk. Listening is hard work and can be a more valuable skill for building strong personal and professional relationships. However, when was the last time you went to a class or workshop to learn how to listen? Listening requires empathy, patience,...
by Jeff Slater | Feb 18, 2020 | Interesting Brands, Marketing Advice, Personal Stories
I heard Youngme Moon, a Harvard Business School professor mention an app called Be My Eyes. I signed up for this app that allows me to help people who are blind or have difficulty seeing. The app assists them in connecting volunteers through video. It is an...
