by Jeff Slater | Oct 10, 2019 | Marketing Advice, Personal Stories
Since I no longer work in an office, I don’t need to get a lot of shirts dry cleaned. So, when I walked into my neighborhood dry cleaners for the first time in almost a year, I was surprised to be greeted by name by the owner. Sandra must have hundreds of customers,...
by Jeff Slater | Oct 8, 2019 | Marketing Advice, Personal Stories
After the last of many stakeholder interviews I did with my new client’s customers, I reviewed my comprehensive notes and found no one mentioning technology. The company had invested millions in new tech only to find that growth was flat. They spent millions on a new...
by Jeff Slater | Oct 6, 2019 | Branding Issues, Marketing Advice, Personal Stories
Brands that struggle often need reimagination. But when you find a company in free fall, sometimes there is little you can do but get out of the way and let it crash. It can be easier to build from the ground up or start fresh, then to try and fix the airplane while...
by Jeff Slater | Sep 24, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
I needed to find a company who could provide IT and technical support for an e-commerce business during a market test, After researching the local options, I spoke with two companies to understand how they operate. One made things complicated and another simple....
by Jeff Slater | Sep 17, 2019 | Marketing Advice, Personal Stories
I’m so grateful for all the people who read my blog each week and connect with me on a range of marketing challenges. It is such a privilege when I get to share my thoughts and ideas and receive questions, suggestions, and even criticism. I want to offer anyone who...
by Jeff Slater | Sep 3, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
A friend of mine is an executive coach. Julia gets hired to work with top leaders in companies to help them manage through difficult situations, challenging problems, and critical junctures in a business’ life. There are many lessons I have learned from Julia, but...
