by Jeff Slater | Apr 20, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
What is your go to method for finding a resource to help you fix your roof, your pipes or your car? More importantly, how do your customers find out about you and your product or service? More often than not it is on Facebook or other social media outlets. Can...
by Jeff Slater | Apr 3, 2015 | Marketing Books, Marketing People
Rohit Bhargava is one of those individuals who is a curator, a synthesizer and a grand observer. He teaches marketing at Georgetown University and for the last several years has published his non-obvious trends by trying to understand what others who try to predict...
by Jeff Slater | Mar 16, 2015 | Marketing Books, Marketing People
Mark Schaefer has written an important book called The Content Code. His work is rich with practical ideas you can use to grow your brand and to light a spark under the stories that your brand needs to tell. At his core, Mark is a consummate educator who teaches,...
by Jeff Slater | Dec 31, 2014 | Marketing People
2014 is coming to an end in a day or so. I got so many opportunities to learn and listen from the marketing community online and in real life that I thought it was appropriate to give a hat tip or two. Here are a few highlights that really stuck out in the year. ...
by Jeff Slater | Dec 1, 2014 | Interesting Brands, Marketing People, Uncategorized
Who is truly at the center of your business? Jeff Bezos is so focused on being customer centric that he always includes a seat at every meeting that represents the customer. Sounds odd, but it is one of those emblematic ways that he demonstrates what he believes is...
by Jeff Slater | Nov 26, 2014 | Marketing People
Our minds are wandering all the time. It is very difficult for most of us to stay focused. A recent Ted Talk on this topic reminded me of why mindfulness and being in THIS MOMENT is a rich source of happiness for me and my life. No one has a perfect life. We want to...
