by Jeff Slater | Apr 13, 2016 | Marketing Advice, Marketing People, Marketing Start Ups
Gail wanted to buy an expensive set of golf clubs online for her husband Kevin as an anniversary gift. She wanted to talk to someone who could provide some unbiased information and help her find the right brand. Imagine if she could be connected to brand advocates or...
by Jeff Slater | Apr 8, 2016 | Foodpreneurs, Marketing People, Marketing Start Ups
Imagine if your wine bottle was connected to the Internet and could tell you the story of the brand? Kuvee, a new startup has solved an interesting problem for consumers who want to open up several different wines at one time, but don’t want the wine to go bad. The...
by Jeff Slater | Apr 1, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
How can you compete with a dozen different egg brands that fill the refrigerated shelves? What are the marketing methods a small business used to crack this market? My local grocer has nine brands that each sells three or four different products making the egg case a...
by Jeff Slater | Mar 28, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Where does a brand live? In the old school analog world, it was created and promoted by marketing people who shouted at you with advertising. They may have decided for you what you would experience, what you might feel and even, how you should behave. The marketers...
by Jeff Slater | Mar 25, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Suze Yalof Schwartz was stressed. She worked with high fashion publications like VOGUE and Marie Claire. She felt as if she couldn’t be present in her day. She was running and checking off “to do” boxes. At the end of her day, she was exhausted and disconnected from...
by Jeff Slater | Mar 9, 2016 | Foodpreneurs, Marketing Advice, Marketing People
The ideal state for a brand is a blue ocean – a category of one. How wonderful to market with no one as a competitor. Unfortunately, most of us live with competitors. Coke needed Pepsi. McDonald’s needed Burger King. Nike needed Adidas. BMW needs Audi. Don’t...
