by Jeff Slater | Sep 23, 2016 | Marketing People
Belkin’s CMO, Kiernan Hannon believes that the idea of turning over a new product launch in just one person’s, or even several people’s, hands until market-ready is unthinkable. He observed that in too many companies, there is a concentration of...
by Jeff Slater | Sep 14, 2016 | Interesting Brands, Marketing Advice, Marketing People
Daniel Gibbs of Posture Podiatrist, an Australian podiatrist ran into a problem many small business owners face. He was responsible for 80% of the revenue for his clinic. Instead of working on his business – he worked in his business. Something had to change to better...
by Jeff Slater | Sep 2, 2016 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
I attended a local marketing club (The Triangle Marketing Club Meetup) last night and heard Brad Grantham, an associate VP from French | West | Vaughn deliver a speech on PR. FWV is the largest privately held PR firm in the southeast, and I am a former client. (see...
by Jeff Slater | Aug 26, 2016 | Advertising, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
One of my clients has engaged me to develop two brand names for new products. I love this type of work because it requires you to think both inside and outside of a box. How experienced are you if challenged to name that brand? Brand name development requires...
by Jeff Slater | Aug 24, 2016 | Foodpreneurs, Interesting Brands, Marketing People, Personal Stories
I had coffee with a friend who has a fantastic bakery business called Anna’s Gourmet Goodies. Chris and I connected many years ago when we connected through a mutual friend. Since I had a bakery business in my past life, we always find fun things to talk about and to...
by Jeff Slater | Aug 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
How can you make sense of what social media channel is right for your business? Should you focus on one or all of them? How do you sort through the multitude of choices and how do you measure – or at least attempt to measure ROI? Is this even the right question to be...
